MyFit Branding

The branding for MyFit, startup company centered around fashion upcycling, had the aim to be as refreshing, imaginative, leading-edge, and stimulating as the startup is. Upcycling and sustainability typically refer to the color green and symbolisms related to plants - the objective was to fly away from that, show that these can also be modern.

(BR) O branding da MyFit, uma startup centrada no upcycling da moda, tinha como objetivo ser tão refrescante, imaginativo, inovador e estimulante quanto a startup. Upcycling e sustentabilidade normalmente remetem à cor verde e aos simbolismos relacionados às plantas - o objetivo foi fugir disso, mostrar que essas também podem ser modernas.

Designs done on//Designs feitos no Adobe Illustrator

Mockups done in//Mockups feitos no Adobe Photoshop